Samsung brings Apple TV app to compatible Smart TVs

Apple is seen at a store in Zurich Switzerland

The new iOS 12.3 software update is finally here, the software landed yesterday and it brings a range of new features to the iPhone and iPad.

The redesigned Apple TV app aims to solve some of the headaches that have emerged in the streaming media era.

Revealed earlier this spring, the new TV app and Apple TV Channels feature aim to replace the need for you to check every TV app you have installed for new episodes or movies. Apple has been working with some of the biggest TV manufacturers to expand the footprint of its new TV app. While Apple TV+ isn't quite ready for its public release yet - that will have wait until for a few more months - the building block are in place with iOS 12.3.

The app is bringing the Apple-curated viewing experience to non-Apple devices for the first time, debuting today on Samsung smart TVs, with other smart TV brands as well as Roku and Amazon Fire also in the future plans.

This story has been published from a wire agency feed without modifications to the text. Some 100,000-plus movie and TV titles from iTunes have also been added to the app, including purchased titles called out in a new Library tab.

Also starting on May 13, through AirPlay 2-enabled Samsung Smart TVs, customers can seamlessly play videos and other content from their iPhone, iPad, or Mac directly to their Samsung Smart TV.

Apple TV is pictured at an Apple Store in Los Angeles, California October 30, 2015.

More will be announced later in the year when Apple officially releases the new service in over 100 countries. Sadly we don't know when the Apple TV app will roll out on other devices. Select TV sets from LG, Sony, and Vizio will gain AirPlay 2 support later this year.

Apple's television app will also aim to let users search for a show across multiple services in one shot, including by using Siri, the company's voice assistant.

The Apple TV app is said to work seamlessly with Samsung smart TV services such as Universal Guide and the Bixby virtual assistant.

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