Win FREE Beyoncé and Jay-Z tickets for LIFE! Here's how!

Pledging veganism could win you Beyoncé and JAY-Z concert tickets for life

There's also the chance to win "Beyoncé and JAY-Z concert tickets for life*" if you sign up.

That said, full veganism isn't required - rather, the "Single Ladies" singer is hoping those interested in entering the contest will incorporate some plant-based meals into their diet, like participating in "Meatless Mondays" or eating a plant-based meal for breakfast.

As a result, through the married couple's 22 Days Nutrition company and Greenprint Project, they have chose to give people tips on how to easily become vegan for good!

Last night, Beyonce launched her Greenprint Project through a grassroots social media campaign.

Beyonce and Jay-Z are encouraging fans to adopt vegan diets by dangling a golden carrot - lifetime tickets to their concerts.

Beyoncé and Jay-Z sit courtside for a basketball game in Cleveland on June 16, 2016.

The answer could be huge, as research released this week showed a vegan diet was the most beneficial for balancing blood sugar, maintaining a healthy weight, and populating the gut with good hormones.

This challenge can be a starting point and may be the nudge some people need to give plant-based eating a try.

Other options include: all plants all the time, plant-based at work, and two plant-based meals a day.

"Having children has changed our lives more than anything else", Bey and Jay wrote in the book's blurb, according to an excerpt in People. "We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet".

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