Samsung unveils massive 219-inch 4K "The Wall" TV

Image Samsung Newsroom

This will allow users to control media on the TV while controlling things like the volume, powering the set on or off and more.

Samsung said that iTunes Movies and TV Shows will work seamlessly with its smart TV services, such as Universal Guide and Bixby voice control, to create a consistent experience across Samsung's platform.

Additionally, the lineup will support AirPlay 2 in 190 countries, enabling iPhone and iPad users to cast content to their Samsung smart TVs.

The folks behind the latest round of Samsung Smart TVs seem to have reached an agreement with Apple to bring a whole lot of content to their sets this Spring.

The announcements come a day after Samsung surprised the industry by bringing both Airplay support and an Apple iTunes Movies and TV Shows app to its 2018 and 2019 TVs. The former two of those three outsell the Apple TV on the USA market, and unless Apple plans to drop the price on their Apple TV, they'll want those customers to have easy access to their forthcoming streaming service.

Last week, after Apple shocked investors by saying iPhone sales missed expectations for the holiday quarter, it pointed to record services revenue of US$10.8 billion for the quarter.

But what we're most excited about is the AirPlay 2 compatibility. However, this is the first time that it will be possible with video services and TVs. Previously iTunes has only been available on Apple devices and Windows PCs.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

Apple hasn't announced it yet, but it's largely expected to launch a TV service that combines free and paid content later this year.

The service, along with Airplay 2, will be available on 2019 and 2018 models. In recent years Apple has taken steps to wean itself off Samsung by developing its own future screen technology and device processors. Details are still very thin on this deal and LG has not confirmed what older models if any will be getting AirPlay support.

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