LG Signature OLED TV R literally rolls up inside its own base

The new Signature OLED TV R disappears back into a soundbar carrying base by rolling itself

8K TVs. LG's CES 2019 booth is screen-lover's dream, with the most eye-popping display being a giant, immersive series of screens LG dubs the "waterfall".

LG Display showed a similar prototype concept in 2018 but this is the first time it has appeared as a consumer product.

LG claims it will be suitably durable and has been tested to 50,000 rolls up and down - meaning it would last well beyond the average lifespan of a living room TV.

LG Electronics (LG) has unveiled the world's first rollable OLED TV in which the screen retracts into a box when not in use.

The rollable television will be on display at the CES technology show in Las Vegas
The rollable television will be on display at the CES technology show in Las Vegas

What is more, the OLED TV R has a functional mode that makes it act as a menu bar.

The new TV is called the Signature OLED TV R - model 65R9 - and features a 4K (3,840 x 2,60) display that rolls up into a stylish base.

We've been consistently impressed by LG's OLED TVs in the past, since the panel technology produces flawless black levels and impressively wide color gamuts based on our lab tests. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. As an LG 4K OLED TV, the OLED TV R has all of the standard features of the company's flagship TVs, including HDR with support for both Dolby Vision and HDR10, LG's webOS 4.5 operating system, and the Alpha 9 generation 2 image processor with ThinQ AI features. We'll see how the three new TV models are received later this year.

LG did not reveal finalised launch details, but the TV will be priced for the "premium" category and is expected to ship later in 2019. With the TV, users can get tasks done with Amazon Alexa, including daily reminders, monitoring other smart home devices, and asking questions.

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