Starbucks leans into Christmas and unveils four new holiday cups

Meet this year's holiday cups

All you need to do is buy one of its six holiday beverage to get the free re-usable cup.

"We listened to our customers", said Roz Brewer, Starbucks' chief operating officer.

Egan said she thinks some groups, such as conservative Christians, may be actively looking to pick fights with Starbucks's designs because of the stances the company has taken on certain issues, such as same-sex marriage.

The return of the red cups is a big deal for Starbucks fans, heralding the start of the holiday season.

This year, the designs are appropriately festive, although the color choices are more evocative of Christmas than the other season's celebrations. "We hope they feel the holiday magic that only Starbucks can create during this special time of year".

The "Flora" holiday cup features mint-green leaves and bright red berries, while the "Espresso Houndstooth" cup boasts a red and white retro Espresso Houndstooth design meant to mimic a flame, a nod to Starbucks Christmas Blend Espresso Roast.

'We learn from everything we do in our stores, ' Brewer said.

You'll get one for free if you order one of the winter, or holiday, beverages and you'll be encouraged to reuse that cup until January 7, 2019 for a 50 cent discount on drinks purchased after 2 p.m.

First, lest there be any panic: the Gingerbread Latte, Peppermint Mocha, Chestnut Praline Latte, Caramel Brulé Latte, and Eggnog Latte are all coming back, as well as their Cranberry Bliss bar, and Christmas Blend brewed coffee and beans.

New sweet treats are also on available, including Chocolate Swirl Brioche, a Pistachio Honey Croissant, and a Sugarplum Cheese Danish.

If you can't make it on November 2, 2018 for the FREE reusable Red Cup, you can purchase them at Starbucks locations for $2.50.

Customers who order a holiday beverage today will get the cup at participating stores while supplies last, according to the company.

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