Facebook ad archive outs top spending political advertisers in the US

Facebook Reveals Biggest Political Spenders In The Run-Up To Midterm Elections

The Democratic challenger to incumbent Sen. Ted Cruz, tops the list with $5.4 million in Facebook ads.

According to his most recent filing, Rep. Beto O'Rourke (D-Texas) has hauled in $70 million in campaign donations, making the election the most expensive U.S. Senate election in history.

According to the Chronicle, no general election U.S. Senate race until now has cost more than $77 million-a record set in MA in 2012 when Democrat Elizabeth Warren defeated Republican Scott Brown.

This is more than double what Cruz has raised, which is $30 million in the same period.

Also, according to Facebook, nearly $5 million has been spent running ads on President Donald Trump's main Facebook page, "Donald J. Trump". Scott Walker (R - WI Governor) and Beto O'Rourke (D - TX Senate) have already posted, and Facebook expects more candidates to jump in shortly. ExxonMobil has promoted a campaign supporting offshore drilling and urged a "no" vote on a Colorado ballot measure that would limit fracking.

The National Republican Congressional Committee also spent heavily on the midterm elections, devoting $1.5 million to Facebook advertising, as it seeks to defend its majorities in both houses against motivated political opponents who've turned the 2018 race into a referendum on Trump.

Facebook tells me these videos will make it easier for people to learn about and compare different candidates.

This is not the first time James has gotten political. The company has brought in new rules for political ad-buyers in light of the 2016 election campaign, when Russian operatives targeted Americans with political ads. The company spent $12.5 on ads related to politics and issues of national importance.

While the sums involved may seem large Facebook's ad revenue as a whole stands at $50bn a year, dwarfing the political contributions.

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