Here is the new Nike commercial featuring Colin Kaepernick and other athletes

Colin Kaepernick Nike Ad 0903

In fact, socks have never featured so highly in U.S. politics.

The point was well made by Corbin Smith, a United States columnist, who wrote: "Compostable cups, recyclable cans, electric cars, you name it, the product of the future is grown from the seed of liberal guilt".

The Game praised the company for putting Colin Kaepernick as the face of their new ad campaign. An ad is slated to run during the NFL's regular-season opener with the Atlanta Falcons and Philadelphia Eagles on NBC.

Kaepernick, the now-free agent quarterback, stirred up controversy when he began kneeling during the playing of the national anthem prior to NFL games, beginning in the summer of 2016, to protest racial injustices against the African-American community.

The ad prompted many people online to threaten to boycott the company, while some went so far as to throw out their Nike gear or burn it.

Trump told Kaepernick to "find a country that works better for him", but one of the president's most trenchant critics, former Central Intelligence Agency director John Brennan, tweeted after the Nike poster had set off a social media volcano: "Colin Kaepernick drew our collective attention to the problem of continued racial injustice".

WATCH: Nike calls Kaepernick inspirational, but as Eric Sorensen reports, it's ignited a firestorm.

"I don't mind them protesting brutality", he said. Under terms of the agreement, which takes effect after the current contract expires in 2020, the company will provide all teams with uniforms and sideline apparel. "There was serious public backlash when he protested past year, and now it's been reignited".

It's an apt sentiment, and one the brand has taken to heart given the uproar around its renewed endorsement of Kaepernick.

"Nike has thrived in the past on taking a stance on these type of political issues. They have compatible value systems".

Kaepernick signed with Nike in 2011. This suggests that Kaepernick is more liked among consumers who buy Nike products than he is among the general public. I believe that decisions was made because of the loss of revenue that the National Football League felt in the previous year, and it was a little too late. Although he faced backlash during his football career for kneeling during the national anthem, Kaepernick also chose to just do it.

The NFL released a statement Tuesday saying the issues raised by Kaepernick "deserve our attention and action".

"A lot of observers position Nike as a revolutionary", Morgan said. Such a move appeals to the millennial generation, Nike's target audience, she said.

"The NFL and Nike are a powerful combination and we anticipate working closely with them on several programs, including youth and player initiatives", NFL media and business officer Brian Rolapp said at the time.

Goodwill of Southwestern Pennsylvania spokesman David Tobiczyk said the organization hasn't noticed any change in donation patterns, but that it's too soon to tell and Goodwill does not track donations by brand. "I'm just glad that he survived, first of all, and that he got a certain amount of redemption", said Linder. "We work with the most vulnerable children in the community".

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