Walmart may launch a video streaming service to battle Netflix, Amazon

Walmart mulls video streaming service to rival Netflix, Amazon: report

Walmart is of the belief that those on the U.S. coasts are more likely to subscribe to Netflix et al., and that the center of the country is ripe with potential customers. The company also believes that while Netflix and Amazon Prime Video have strong customer bases on the east and west coast, they haven't captured the loyalty of people in the middle of the country, who historically have been among Walmart's strongest customers.

The findings come from Ofcom's Media Nations Report which also reveals that people are watching less TV, down an average of nine minutes in the previous year.

Television and audio-visual viewing by Brits averaged just over five hours a day, with 71% of that consisting of traditional broadcast TV. Both Netflix and Amazon feature licensed content on their services, but all companies involved in the streaming wars are throwing piles of cash at original programming.

Streaming video is a crowded market, with subscription giants like Netflix, Hulu and Amazon holding a fairly commanding lead, and ad-supported and niche video services still trying to find solid footing. A host of new shows and movies are coming to Amazon Prime Video including oldies, newbies, and originals. Some 17% of adults also use YouTube to watch TV or films online. TV dongles and streaming boxes are now used by 11% of households to view VOD, up from 5% in 2016. Some 11.3 million homes - or 39.8% - only receive digital-terrestrial TV, up 2.3% since 2012. That's greater than the 15.1 million tally of broadcast pay TV subscribers.

"Today's research finds that what we watch and how we watch it are changing rapidly, which has profound implications for United Kingdom television", said Ofcom CEO Sharon White.

Walmart isn't totally new to video streaming-it already owns Vudu, a service for buying and renting movies.

But UK broadcasters have a history of adapting to change.

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